Cool MX-5 For 2008

Japanese automaker Mazda has been known for its iconic sports car, the MX-5, all over the world. The performance and the overall value of the car have made it one of Britain's most favorite sports cars. Thus, Mazda is also offering British consumers an upscale version of the MX-5 this coming 2008.

The Auto Channel recently reported that come January 1, 2008, Mazda will be making a special edition MX-5 to their British consumers. As it will be launched in winter and it has features for winter driving, it is aptly named after Japan's most prestigious skiing resort, the Niseko.

Here's what Mark Cameron, Mazda UK's marketing director, had to say regarding the launch of the MX-5 Niseko: "Mazda MX-5 customers have traditionally given a warm welcome to each new 'special edition' model introduced during our roadster’s 18 year history. Now, for the first time with the Niseko, we are offering a 'special' model in both soft-top and roadster coupe forms and with co-ordinated brown leather seats and interior trim. Personally, I think the new 'Icy Blue' colour is going to appeal particularly to women buyers, although since launch the third generation Mazda MX-5 has achieved a 50/50, male/female sales mix as predicted."

"Traditionally, MX-5 buyers spend more on accessories and do more to individualise their cars, than other Mazda owners. Although the majority of those buyers use their MX-5s all-year-round, the peak ordering period is from February through to May, so the introduction of Niseko in January will boost sales at the back end of winter and give us a head-start for a spring sales boom," Cameron added.

For sure, this Niseko MX-5 will be equipped with auto parts as reliable as Acura CSX wheels and will have better performance than the common MX-5.