Dearborn based automaker Ford is currently implementing its turnaround plan after years of being beaten by Japanese automakers in the United States auto market. Although the company is known for its large vehicles such as the Ford F-150, it is slowly making a name for itself in smaller car classes. And to make their products more enticing to consumers, the automaker has teamed up with Microsoft to create an advanced in-car technology we known today as the Ford Sync.
Gary Jablonski, manager, Vehicle Telematics at Ford had this to say: "It was a very small, passionate group that took a great idea and pushed it to production in a very short amount of time."
According to Ford's newsletter: "Sync allows users to integrate their Bluetooth-enabled phones and most digital music players, including Apple iPods, Microsoft Zunes, and other MP3 players, and most USB storage devices into their Ford vehicles for hands-free, voice-activated use."
"We want Sync to be as widely available as possible," said Jablonski. "We’re putting it into Ford Focus first. We believe that younger customers tend to use cell phones and iPods more, and we are targeting them. They represent a huge audience that will want this in their cars. We’re offering Sync at a price (U.S. $395) that we feel will get Focus on their shopping lists," he added.
Velle Kolde, product manager for Microsoft's Automotive Business Unit had this to say: "Ford and Microsoft worked closely together to design and engineer Sync, which is based on state-of-the-art Microsoft Auto software. Using software that bridges the automotive and consumer electronics industries, Ford Sync will help revolutionize the driving experience by providing a simple system that intelligently connects mobile phones, music players, and more." This in-car technology is as reliable as Acura engine parts.
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