Last year, Ford Motor Company launched the stunning Verve concept at the Frankfurt Auto Show in Germany, and without a doubt, the automotive world was fascinated and stunned at the same time. The Verve can definitely break a ball joint because of its amazing beauty and sophistication. It was like watching the future of small cars and beyond!According to the Auto Channel, Ford has unveiled the Verve at the 2008 North America International Auto Show in Detroit a few days ago. The Verve is a concept vehicle that showcases a comprehensive idea for the new small cars that will be introduced by the company in North America.
"We're looking at every aspect of what's defined Ford as a small-car leader in Europe and working to build on this expertise in driving dynamics and design across a global family of Ford cars that are as exciting to drive as they are to look at," says Derrick Kuzak, Ford's group vice president, Global Product Development.
"The Verve concept family provides a vision for a new world standard for quality, design and comfort in the small car segment. These concepts demonstrate how leveraging our global strengths can yield attractive benefits for our customers in markets around the world," Kuzak added.
"Millennials will be the defining group of customers in the future, driving all types of consumer trends. Ford's European-based cars are a great fit for this generation of drivers, who have grown up with the Internet and mobile phones as necessities, not luxuries - believing that bigger isn't necessarily better, precision is everything and technology rules," says Jim Farley, Ford's group vice president, Marketing and Communications.
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