
The Auto Channel reported that Ford’s small car was initially developed and designed in Europe. This vehicle is intended for customers from around the globe between 2008 and 2010, in more than five continents such as Europe, Asia and North America to name a few. The all-new Fiesta is the pioneering major product of the company’s latest worldwide product expansion process. The Fiesta preserves a title with over 30 years of accomplishments connected to it.
"The new Ford Fiesta captures every aspect of what's defined Ford as a small-car leader in Europe and builds on it in terms of driving dynamics and design. When it arrives in North America in 2010, the Ford Fiesta will set a new standard in the small car segment. Even before it arrives in this market, though, the new Fiesta demonstrates how leveraging our global strengths can yield attractive benefits for customers around the world," eplained Mark Fields, president of the Americas for Ford Motor Company.
Ford Fiesta’s vibrant new form along with its striking body parts and global family of small cars was seen earlier this year in three Ford Verve Concept vehicles.
"With the all-new Fiesta, we want to create a world standard for small car quality, design and comfort in a vehicle that is as exciting to drive as it is to look at. We believe this all-new model will attract a whole new generation of small car buyers, whether they are in Britain, Spain, China or California. The new Ford Fiesta will set the standard for delivering to our customers products they really want and value while taking advantage of our wonderful global resources,” says Alan Mulally, Ford Motor Company President and CEO.
"The new Ford Fiesta is an example of how good a small car can be. The Fiesta is great to look at, great to drive and it has quality you can see, feel and touch. It's going to be an important growth product for North America," he concluded.
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