The Brand Report Card study which was conducted recently shed some light regarding brand perception when it came to cars. They revealed that there were only five brands which were able to stand out from the rest of the others brands of automobiles. Ford earned the spot for being the number one domestic manufacturer when it came to overall brand perception. The results were achieved via phone survey by the Consumer Reports National Research Center and said survey ran from the 30th of November to the 3rd of December 2006. The car manufacturers were rated with five categories. Namely, these are the design/style, performance, quality, safety, technology/innovation, and value. Ford is one of the automobile makers (alongside with Toyota, Honda and Chevrolet) which was on the list of sales-volume leaders. Ford has a vast array of vehicle models to offer to their consumers, they have a large network of dealers and they don’t hold back anything when it comes to advertising budget.
In the study conducted, there were surprising findings regarding what influences the consumers to purchase a car. For example, consumers hold safety as the greatest value and technology and innovation were least important. The top five brands are Toyota, Ford, Honda, Volvo, and Chevrolet.
source: MSN Autos
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