Ford Reports Decrease in Sales

One thing leads to another, they say. There was a reported decrease in the sales of all Ford vehicles, including the most popular truck, the Ford F-Series pickups. Contributing factors are the unrelenting drop in housing and the issues regarding credit. These apparently made an impact on consumers which, in turn, affected the sales of Ford, one of the leading and trusted brands in automobile manufacturers.

Ford Motor Co. said that compared to the 211,150 units sold a year earlier, they experienced a 6.9 percent drop. This means that in the last month, Ford was only able to sell 196,681 cars and trucks. For the longest time, the F-Series pickup trucks were Ford’s most favored and most purchased. However, just recently it was reported that the popular pickup had decreased its sales volume by 4.9 percent, selling only 52,548 trucks. The decline in the construction of SUVs such as the ford Explorer and Ford Expedition also affected the demand for the truck. Taken as a whole, the sales of the Ford pickup trucks had a 5.6 percent decrease while the Ford cars experienced a 9.3 percent decline. Ford cars which were subjected to the decline were the main Ford, Lincoln and Mercury brands. If the sales of its Jaguar, Land Rover and Volvo brands were to be included, then the sales would amount to the decrease of 6.9 percent.

Due to the sales dip worth nearly 7 percent, Ford said that their production for the second quarter would be cut down by 10 percent.

source: Eschaton