In spite of the dip in their sales last month, Ford Motor Company is more determined that ever to strengthen their sales. One of the steps they took was an investment in an assembly plant located at Haiduong and is said to be worth $10 million (US). With the help of Ford Vietnam’s Haiduong assembly, the capacity for yearly production is expected to increase by 35 percent.
The President of Ford ASEAN has already commented regarding the assembly plant: ““This additional investment highlights the growing significance of Vietnam in our continued expansion and overall strategy for the Asia Pacific and Africa region. We're very optimistic about Ford's long-term potential in Vietnam… Our Vietnam strategy is aligned with our resources and operations in the region, and will allow us to continue delivering high quality Ford products that are built for ASEAN, and specifically Vietnamese consumers.”
The Haiduong plant is the place where the Ford Mondeo, Ford Focus, Ford Everest, Ford Escape SUVs, Ford Ranger pickup, and the Ford Transit van are being currently assembled. The company’s aim to build vehicles which are made with quality and would provide real value for the consumers in Vietnam is in line with their main concern when it comes to the expansion and optimization of their local market investment
source: Auto Report
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