It’s no secret that sales of pickup trucks have seen a dip recently. Nowadays, people seem to want more compact cars. One of the factors of this phenomenon is the worsening of the prices of gas. Ford Motor Co. is one of the companies whose decline in their truck sales has hit them hard. The sales of the once popular pickup truck (namely the F-Series) had taken a nosedive. About a year ago, Ford had enjoyed the triumph of being able to sell 228,623 units of cars and trucks. This year is a completely different story. Sales plummeted by 12.2%. This means that only 22,727 units of vehicles (both cars and trucks) were sold. Although the sales of cars weren’t affected, the sales of the trucks were distressed. Car sales actually took a spike by 21% this year. Ironically enough, America’s most favored pickup truck was reported to have a decline in sales by 21%. Even their SUV sales had been lowered by 36% this year.
Ford Motor Co. has been looking into things that would help boost their truck sales. You might have heard of the Ford Work Solutions. It’s all about technology-based features that make work easier and more convenient for drivers and truck owners alike.
On to a more cheerful note: Car sales increased a lot. The new Ford Focus immensely enjoyed amplified sales by 43.5% as compared to last year. Also, the Ford Fusion sedan had a 22.4% sales increase this year.
source: Market Watch
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