The Ford Fiesta is a super mini car built by Ford Europe, a subordinate of Ford Motor Company. The Fiesta was created in the early 1970s when the Europeans demand for super minis was fast rising. At that time, Ford needed a small car to compete in this rising market. The car’s name Fiesta was owned by General Motors at the time, but to an unknown reason they have given it to Ford. Then the new Ford Fiesta was unleashed in late 1975.
Today the Ford Company has announced that the new Ford Fiesta will be produced at the Cuautitlán Assembly Plant starting in early 2010 (Cuautitlán is a city and in Mexico State). They also announced that a sporty European hatchback will be added for production to the North American lineup alongside this popular mini.
The plan for the new Ford Fiesta will be a bolder and more sophisticated design, so that it would be enough to exceed other cars in its category. Ford added that it will also be improved in terms of performance, design and fuel efficiency. Overall, “small cars sales have grown from 23 million units in 2002 to an estimated 38 million 2012” that is why ford is very much eager to release a new and much improved version of the fiesta.
According to Derrick Kuzak, Ford's group vice president, Global Product Development "The Fiesta is designed to set a new world standard for quality, design, fuel economy and comfort in the small car segment."
Today the Ford Company has announced that the new Ford Fiesta will be produced at the Cuautitlán Assembly Plant starting in early 2010 (Cuautitlán is a city and in Mexico State). They also announced that a sporty European hatchback will be added for production to the North American lineup alongside this popular mini.
The plan for the new Ford Fiesta will be a bolder and more sophisticated design, so that it would be enough to exceed other cars in its category. Ford added that it will also be improved in terms of performance, design and fuel efficiency. Overall, “small cars sales have grown from 23 million units in 2002 to an estimated 38 million 2012” that is why ford is very much eager to release a new and much improved version of the fiesta.
According to Derrick Kuzak, Ford's group vice president, Global Product Development "The Fiesta is designed to set a new world standard for quality, design, fuel economy and comfort in the small car segment."
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